Most content fails in search because it was written for the reader rather than written for the query. These two things are not always the same. A piece written for a reader might explain something clearly and completely. A piece written for the query will also answer the specific sub-questions Google has seen users ask immediately after the initial search, will include the entity vocabulary Google associates with that topic, and will be structured in a way that makes featured snippet extraction possible.
The SERP-First Content Programme produces content that meets both standards. Each piece starts with keyword research and intent analysis rather than with an idea. We identify what the page needs to contain to outperform the current top results, brief the content to those specifications, review it before publication, and map internal links to and from it as part of the production process.
The programme is monthly. You receive 4 pieces per month ready to publish, with full keyword briefs, internal link notes, and structured data recommendations for each.
What this service includes
- Monthly keyword selection: identifying 4 high-opportunity queries based on your target market, current gap analysis, and keyword difficulty assessment.
- Full keyword brief for each piece: target keyword, secondary keywords, search intent classification, entity vocabulary list, recommended word count, heading structure, and SERP feature targeting (featured snippet, People Also Ask).
- Content production: each piece written to the full brief specification, reviewed for quality, intent coverage and entity completeness before delivery.
- Internal link mapping: for each published piece, identifying where to add links from existing pages and where this piece should link out to, maintaining a healthy internal equity flow.
- Structured data specification: FAQ, HowTo, or Article schema recommendations as appropriate for each piece type.
- Monthly brief review: adjusting the keyword selection strategy based on Search Console performance data from the previous month's content.
Important note
This service requires your team to publish the content to your CMS. We deliver ready-to-publish documents and specifications but do not require CMS access for the content programme itself.
Delivery and timelines
Programme setup and first keyword selection take 3 business days. First batch of 4 content pieces delivered by end of week 3 of month one. Monthly thereafter.
