SERP-First Content Programme

An Organic Traffic Audit answers one question: why is the site not getting the organic traffic it should? The answer is almost never a single thing. It is usually a combination of technical barriers, content gaps, and structural decisions that compound over time without anyone noticing because each individual issue looks minor in isolation.

This audit maps all of those compounding factors in writing. It does not use automated report exports from SEO tools as the deliverable -- we write the analysis ourselves, in plain language, against your specific site and keyword situation.

Most clients commission this audit as the first step before starting a monthly retainer. It tells us both exactly what the site needs, in what order, and why. You get that document to keep regardless of whether you continue with us.

What this service includes

• Full technical crawl: indexation issues, crawl errors, redirect chains, canonical problems, hreflang (if applicable), duplicate content flags.
• Core Web Vitals analysis: LCP, CLS, INP review with prioritised fixes by expected traffic impact.
• Keyword landscape analysis: current positions, cannibalization conflicts, gap opportunities against 3-5 core competitors.
• Content quality assessment: thin content, outdated content, content not matching search intent.
• Internal link equity mapping: how PageRank flows through the site and which pages are under-supported.
• Backlink profile summary: domain authority distribution, toxic link risk, anchor text distribution.
• Final written action plan: prioritised recommendations ordered by expected ranking impact, grouped by effort level.

Delivery and timelines

Delivered as a structured written document within 3 to 4 business days of receiving Search Console access. The document runs approximately 2,000 to 4,000 words depending on site size and complexity, plus supporting data tables.